A website is the central hub of a company’s online presence. Your “web” extends beyond the pages of your website. Improve your connection with people online with effective tools and services.
Prices for the services mentioned on this page will vary according to your requirements, so I will provide a quote for services after we have talked. Our initial conversation is always free.
Web Consulting
Whether you are a potential client or a current client, you may want to do some brainstorming about ideas you have for your website.
Perhaps you need assistance with researching services, resources or features you are considering adding to your website so you can make informed decisions about using them.
Or, you may want suggestions for organizing your website content so it makes sense to your site’s visitors. Note that I don’t write content for you. I will work with you and, if needed, provide you with resources for learning how to improve your content.
I am happy to guide you on your online journey.
PDF Ebook Welcome Gift for New Mailing List Subscribers
* * *
“I am so very grateful that Sylvia Tooker is the person who supports me with my online presence. She helps me implement all of my ideas, and I have a lot of them! Recently we collaborated on creating an ebook as a welcome gift for new subscribers to my mailing list. She created a beautiful PDF for me that I am super pleased about. I feel blessed to have found such effective help that is so essential in this digital age. In addition, her rates are fair. I could not recommend her more highly.”
—Judy Tsafrir, M.D., Holistic Adult and Child Psychiatry
Blogs
Add a blog to your existing WordPress website to demonstrate and share your expertise with current and potential clients.
Search engines love to see new content on websites, so a blog can potentially improve search rankings.
If you don’t want to add posts to your blog yourself, I will use content you provide to publish blog posts for you.
Set up a mailing list to automatically send email alerts to blog subscribers when a new post has been published.
Create a lead magnet or welcome gift PDF ebook for new subscribers.
Newsletters and Mailing Lists
Get help setting up an account with an email broadcast service like Mailchimp or Constant Contact.
Customize a newsletter template to match your website’s design.
If creating and broadcasting each issue is more than you want to do, you can send me the content for each newsletter and I’ll format, test and send out your newsletter issues for you.
Create newsletter archives on your website. Website visitors will learn of your expertise by browsing through your archives. Give potential subscribers a preview of what they will get when they join your mailing list. Archives add fresh content to your site which can help with your search engine rankings.
Set up automated messages or a series of workshop materials.
Create a lead magnet or welcome gift PDF ebook for new subscribers.
Social Media
Need help getting started or setting up some of the features of your social media accounts? I do not write content for social media posts because I believe only YOU know your business. But I can help with several tasks that you may not have the time or skills for, such as:
Creating cover images and profile photos sized correctly for Facebook and Twitter accounts.
Guidance with choosing the proper settings in your accounts.
Repurposing blog posts as LinkedIn articles, including creating article header images according to LinkedIn’s size requirements.
Screenshot of the cover image I created when converting a report in the website archives into an article that I posted for Edward Gordon in his LinkedIn account
* * *
“Our two websites with very different services and client bases needed major facelifts. Sylvia Tooker provided innovative, attractive and appropriate website designs for both. She has continued to provide very thoughtful suggestions on ways to improve our marketing programs.”
—Edward E. Gordon, President & Founder, Imperial Consulting Corporation
Sell Products or Services
Find the right option or platform for selling your books, ebooks and other publications online.
Let clients pay for your services and workshops on your website.
Set up a shopping cart to sell your products.
Search Engine Optimization (SEO)
Getting found and ranked by search engines is so much more than simply adding a few keywords to web pages. It’s now about topics. Traditional SEO tactics that were effective a few years ago to improve rankings in search engines no longer get the same results. Search engine technology is much more advanced and complicated today. Google admits to using over 200 ranking factors in their algorithm. And, their algorithm changes 500 times a year!
Search engines now look for quality content they consider to be the most relevant and useful to a searcher. They notice how many links point to your website from other websites to determine your online reputation. While most ranking factors can’t be manually influenced, there are basic on-site SEO tasks that can be done to help search engines find you and potentially improve rankings.
We can also discuss some of the off-site ways to get your website found.
Set up Google’s free site-monitoring services.
If you are serious about SEO, then access to Google’s Google Analytics tracking and Search Console reports about how people are finding and using your site can provide valuable information for improving your search engine rankings.
